![]() |
| Step #5 - Your Business Interview |
The fastest way to write everything can you tell everything about your business in under one hour? If Hollywood wanted to make your business a reality show what would you tell them? |
|
Think and Grow Rich Action Step #5) Assemble an Attractive Personality A Positive Mental Attitude is the right mental attitude in any given situation. |
| 22 Law #5 - The most powerful concept in marketing
is owning a word in the prospect's mind. Steve Harrison the Authors coach who helped Chicken Soup guys and Rich Dad Poor Dad and other authors catapult to success has a Talk Your Book course What is an expert interviewer who you just hired as your marketing advisor wanted to know everything about your business Here are the 10 or 20 questions they would ask you - And you can record these with a tape recorder And/or use a video recorder Sure, you feel nervous, you dont want to be on camera but what if a film director, Steven Spielberg was filming the Jan the Marketing Man story or the Alex the Craftsman story or your story And all of your recorded tapes can be transcribed and put into a sales letter (Step #8) and be part of your Business Elevator Speech (Step# 6) or Signature Speech (Step #7) and many of the others Website Video (Step #14) and YouTube (Step #15) When you start a video recording you (typically) will be nervous and self-conscious when you continue you will be more relaxed. Being able to present yourself on camera is important for allowing people to meet you online The technology is there for easy and inexpensive audio recording Free software such as Audacity for the PC turns your computer into a recording studio Build in or cheap microphones work but poorly a good quality mic for $20 - $30 will produce a big improvement in quality A quality webcam in the $50 - $75 will enable good voice recording as well as video recording you have technology available to you that did not exist 5 years ago You can practice your elevator speech as well as your signature speech with no one watching except you to get better at them By getting all of the information about your business on tape and videotape you have an idea of what you can offer people and the Internet wants content you are providing it The software to edit audio and video is available either for free or for 30 day trial so you can get familiar with how to use it at little or no cost. Professional quality software Sound Forge for Audio, Vegas for video and Camtasia for screen capture plus audio plus video are powerful systems that turn your computer into a multimedia production studio There are many tutorials available to get you familiar with the use of this software If you decide to sell Information products based on your niche or skill this is great practice you gather the information that others want and are willing to pay for practice your audio and video recording you will be glad you did |