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| Step #13 - Your Business List |
Your Tribe – Automating Customer Attraction – once someone is interested in what you offer – you can contact them again and again without being pushy |
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Think and Grow Rich Action Step #13) Learn From Adversity and Defeat Everyone faces defeat. It may be a stepping-stone or a stumbling block, depending on the mental attitude with which it is faced. |
| "The Money is in the
List" is a popular Internet Marketing saying – and if you want to build
a tribe – followers – friends – a list is strongly suggested – even if
you don’t sell anything online. 1,000 Fans by Kelly __ is a Wired article that says all a band or group needs are 1,000 fans and you can be 100% supported by that 1,000 There are autoresponder software programs – that allow you to send a message to one person or a million – at scheduled intervals A founding concept of Internet marketing is the Opt-in list – where you enter your name and e-mail address and then are sent a verification notice You receive “for free” some report or video in exchange for your name and e-mail address There is a privacy guarantee – that you will ot be “spammed” have unwanted e-mails sent to your inbox You can always opt-out – or have your name removed from a particular list and the sender is almost always 100% going to comply – you opt-out you never hear from them again The concept is called “Permission Marketing” after a Seth Godin book bt the same name – you are asked permission before a marketer – or skilled tradesperson sends you anything There is no need to worry about that $20 million offer from some Nigerian “son of a rich king” The opt-in list is great to keep in touch with your prospects, customers and clients Restaurants, haircutters, drug stores, Quiznos, etc., can keep in touch with customers and make them offers or give them interesting maybe valuable information You should build your own list – the cost is approximately $20 per month – included in the $97 Marketing Special – but you can get this for free with ads It is estimated that every person on your list is “worth” $1.25 ?? or so – and again, Internet marketers have a saying “The money is in the list” – you can make money from your list – working offline When people in your targeted niche want to know something – want information – they are okay if not eager to give you their e-mail address There are many instruction manuals, eBooks, videos, MP3s, etc. on all of the details of list making and autoresponders You yourself probably subscribe to one or more lists – and are happy to get their info – and if they overdo it – or annoy you – just opt-out When you build a list in a particular niche – you have something valuable to offer others – a list of dentists, let’s say is valuable to somebody selling dental information – they will “JV” or joint venture with you – paying you upwards of 50% of any sales they make to make an offer to your list You will be shown how to set up a list, the autoresponder, and how to write sales letters – and how to set up a sequence Ever notice when you opt-in you usually get an answer within minutes, often seconds – you get a response from the marketer – and you feel they “care” about you – they don’t keep you waiting. This is all automatic – you the e-mailer don’t have to worry about administrative things – the software and system do it all for you. Do you have a list? Your customers that you can keep contact via the internet – via e-mail – you can ask for their name and email address and opt-in and have a auto-responder. Do you have information you can share with others and keep them up to date via e-mail – on a regular basis. I can set up an auto-responder so that you can “develop a relationship with people - who are your prospects - will be your customers - and your clients |